The Operating System for the Second Half of Life
A structured, evidence-based methodology that helps adults 40–65 stay strong, mobile, and mentally sharp — through small daily protocols, not heroic programs.
Why existing solutions fail people 40–65
01
Fitness apps are built for athletes.
Most programs assume you're 25, injury-free, and have two hours a day. They don't work for a 50-year-old with a bad knee and a full calendar.
02
Wellness brands talk to you like children.
Detox programs, miracle smoothies, and "just relax" advice don't address the real challenge: building a sustainable system you can follow for years.
03
Longevity science is locked away.
The research on how to age well exists — but it stays in academic papers, not in practical tools real people can use every morning.
The principle: simplicity → consistency → safety → real results.
THE METHODOLOGY:
Stones, Sand, and Water
60new30 organizes everything that matters for healthspan into three layers, applied in the right order.
Stones — The Foundation
Strength training, mobility, recovery, and sleep. These are non-negotiable. Without them, nothing else holds.
Sand — The Variables
Cardio, specific goals (back pain, weight, endurance), hobbies, and adaptations. Added when the foundation is solid.
Water — The Daily Rituals
A 5-minute morning routine, breathing, walking, hydration, a sleep protocol. Small actions that create compounding results over months and years.
60NEW30
Built for people who are done with hype
You are 40–65
professionally active, and know you should do more for your body — but you don't trust the fitness industry to understand your reality.
You want a guide
who has actually lived it — not a 28-year-old influencer telling you to "push harder."
You want a clear system
not a motivation speech. Something you can start on Monday and still be doing in December.
You need something simple
that gives you peace and clarity. Safe movement to reduce pain and maintain independence.
ABOUT THE FOUNDER
Built by someone who lives it
Dmitry Shapovalov, 60. Martial arts and yoga practitioner since 1973. Over 2,000 students trained across 30 years. Formerly the Fitness Director at the Kempinski Grand Hotel Gelendzhik, he oversaw the success of the «Evergreen» wellness program pilot project, which included fitness, diet, and modern cosmeceuticals. He also recouped the investment in redesigning the gym complex, generating approximately $300,000 in nine months and increasing fitness revenue by 240%. Jury member at MITT Travel Tech & CX World Awards for 5+ years.
60new30 is the synthesis of everything I’ve learned: training thousands of students, managing premium wellness operations, and living the reality of being 60 in a body I’ve been building for half a century.
Where we are now
60new30 is currently in active development and early testing. The full Russian-language platform (60new30.ru) includes a methodology guide, video exercise library, community channels, and pilot programs with 35+ participants over the past 5 years.
- Finalizing the complete system as a structured digital product (PDF + video + trackers)
- Running beta cohorts with 30–100 participants
- Building the English-language version
- Piloting B2B partnerships with gyms and wellness centers in Serbia, Germany, and beyond